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Privacy Policy

May 21, 2018 by rentshack

Rent This Shack Privacy Policy

Updated May 15th, 2018

We here at Rent This Shack are serious about protecting the privacy of our Users.  This Privacy Policy describes how we use, plan to use and protect your personal data.  It applies to the Rent This Shack Platform and any subdomains thereof and any other websites where this policy is linked to in the footer of the page and any mobile application of such Rent This Shack websites.

The Platform is operated by Beach Lund LLC.  The terms “users” or “you” as used in this Privacy Policy, refer to Hosts and Guests, who use the Site to look for properties to rent, the property owners and managers who list properties for rent on the Platform and other Users who use software or other tools or services we happen to provide on the Platform.  It also applies to other visitors to our website.

The Platform will use information collected about you as explained in this Privacy Policy. The Platform may contain links to third parties’ websites. We’re not responsible for the privacy practices or the content of those other websites. The Platform may also contain links to terms and conditions and privacy policies of third party providers who provide us with tools or services on the Platform. Therefore, please read carefully any privacy policies on those third parties’ links or websites before either agreeing to their terms or using those tools, services or websites.  Unless we explain otherwise in this policy, the words and phrases used in this policy have the same meaning as in the Terms and Conditions.

By providing information to the Platform when listing a property, searching for a property, using any tool or service on the Platform or otherwise using the Platform, you expressly agree to this Privacy Policy and our terms of use. This Privacy Policy was last updated on the date set forth above and applies from that date forward.  The Platform may occasionally amend this Privacy Policy to reflect regulatory requirements, advances in technology, any website updates and changes in our information collection and disclosure practices. Any new policy will automatically be effective when it is published on a Site. The Users should, therefore, return here regularly to view our most up to date Privacy Policy. The Users should also print a copy for your personal records.

Who processes and accesses your personal data, and where?

Your personal data (also referred to as personal information) – that is, data that identifies you, or from which you are identifiable – will be collected, processed, stored and used by us, and passed to and processed by Rent This Shack Platform and third party data processors acting on our behalf. Rent This Shack is a company based in the United States of America.  As a result, personal data contributed by or collected from users may be stored and processed in the United States or where our agents maintain facilities.  By using our Platform, you acknowledge and agree that you may be transferring your personal data outside of the country in which you have contributed it and that you consent to any transfer of information outside of your country. These countries may not have similar data protection laws to those that apply in your country or the United States. However, if we transfer your personal data outside of your country in this way, we will take steps to try to ensure that your privacy rights are protected in compliance with applicable data protection law and this Privacy Policy.

We do not knowingly collect or process data from anyone under the age of eighteen (18) years old.

The Rent This Shack Platform and/ or third parties may also use Google Analytics to gather statistics on site usage.  This may involve the use of cookies associated with Google Analytics.  There are more details in our Cookie Notice and in Google’s own privacy policy.  Google may aggregate data they collect from their various services including Google Translate, Google Analytics, Google Maps, and YouTube.  You, the User, acknowledge and accept that the Rent This Shack Platform has no control over Google’s data collection.  We strongly advise for you to look at Google’s privacy policy for details of their data collection practices and types. You can find more information about how Google uses data here: https://www.google.com/policies/privacy/partners/. If you want to opt out of Google Analytics, please check here: https://tools.google.com/dlpage/gaoptout.

The information we gather

At various times you may give your personal data to us. For example, in order to send a booking request or inquiry from you to a property owner or manager, we may need to know all or some of the following: your full name, telephone number, e-mail address, address, your current location, and in the case of a listing, a method of payment. You may also give personal data to us at other times, such as when registering on the Platform or when submitting a listing for a property. We also receive your personal information when you set up financial account information for payment processing.  We may also gather information from cookies or web beacons.  You can find out more about how they operate below.  We also collect IP addresses, mobile device identifier details, your location, homes you viewed, what you searched for, navigation and click-stream data, the time of accessing the Platform, the duration of your visit, and other details of your activity on the Platform. If you ask us to connect with other sites (for example if you ask us to connect with your Facebook account) we may get information about you that way too if we choose to offer such a feature.  In connection with electronic communications we facilitate through the Platform, we use electronic or manual checks to monitor such communications for trust and security purposes.  For further details on how we collect personal data, see Surveys and Communications below.  We may obtain data from you either by you inputting your personal details, by the automatic collection of information about you as you use the Platform when we speak or communicate to you or from third parties.  Third party information may include financial information from our payment processor partners that we use to update our records and to prevent and detect fraud, information from your mobile provider if you are accessing the Platform over a mobile device or information from a third party such as a social media or travel opinions site where you have asked us to share your data with them. 

How we use your personal data

Our, the Platform’s, primary purpose in collecting your personal data is to provide you with the services you request and those which we believe will optimize your use of the Platform.  You agree that at any time we may use your personal data for the following purposes:

  •  For the services provided on the Platform or to support your request;
  •  To contact you from time to time with user or service updates;
  •  To send other messages that help us provide our services on the Platform;
  •  To assist people you have done (or have agreed to do) business with.  For example, if you are a Host and a Guest who has booked or inquired with you, needs your details we may pass them on. If you are a Guest and a Host you have booked with needs to contact you we may give them your details;
  1. To measure, customize, report on and improve our services, content, and advertising;
  2. To promote services related to the Platform;
  3. To compare information to update our records, for accuracy and verify it with third parties;
  4. To prevent, investigate or prosecute activity we think may be potentially illegal, unlawful or harmful; and
  5. To enforce our Privacy Policy and/or our Terms and Conditions or any other purpose referenced herein or therein.

We may collate statistics about platform traffic, sales and other commercial information which we pass onto third parties to assist us with improving the services we provide to you the Users. We may also use demographic information to tailor the Platform and we share that information with third parties so that they can build up a better picture of our customer base and general consumer trends.

If you are a property owner or manager, we may also display your phone number on the booking agreement itself so that travelers may contact you and to restrict fraudulent behavior. We may also contact you about your account and your use of our services.

How We May Choose to Disclose Your Personal Data

We may disclose your personal data to enforce our policies, or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, or in connection with actual or proposed litigation, or to protect our property, people and other rights and/or interests and those of our Users.

We may also share your personal data with the following:

  1. One of our partners if you’ve requested their services or if you’ve requested to be provided with information by them;
  2. Another User if you have done business with them;
  3. A third party performing services on our behalf, such as to process payments;
  4. Other companies or business entities, for example, if we are thinking of a merger with or sale to another company or business entity;
  5. Other companies we work with to feature all or part of the property listings or otherwise provide promotional or other services related to our business.  This might include featuring your listings and photographs on other websites;
  6. Any third party you have asked us to share your personal data with – such as Facebook if you have asked us to connect with your Facebook account; or
  7. Any legal or governmental entity pursuant to a subpoena or other legal request, or as necessary to remit certain taxes in the course of processing payments.

You may have accessed our Platform through a hyperlink from the website of one of our partners or Hosts.  If so, you consent to your personal details and purchase information, including behavioral patterns, being shared with that trading partner in accordance with our contractual relationship with them.

In the event that any part of the Platform is sold, or some of its assets transferred to a third party, your personal information, as a valuable asset, may also be transferred.  Potential purchasers and their advisors may have access to data as part of the sale process. We will request the acquiring party to follow the practices described in this Privacy Policy with respect to previously collected information.  Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy. Similarly, your personal information may be passed on to a successor in interest in the unlikely event of a liquidation, bankruptcy, or administration. Our customer database could be sold separately from the rest of the business, in whole or in a number of parts.  It could be that the purchaser’s business is different from ours.

Communications

We may offer different communications from time to time intended to enhance the services we offer. Users may cancel their subscription to these communications at any time, although it may take a short while for the changes in your preferences to become effective at that point in time.

Surveys

We also may from time to time use surveys to collect information about our users. From time to time, we may request users’ input in order to evaluate potential features and services. The decision to answer a survey is completely yours. We use the information gathered from surveys to improve our services.

Mobile Applications

When you download or use apps relating to our Platform, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services provided by your service provider. If you have questions about how to disable your device’s location services, we recommend you consult your device’s manual, or contact your mobile service carrier or your device manufacturer.

Telephone Calls

As well as collecting data online and from correspondence, we may also speak by telephone.  We at the Platform may record telephone conversations for quality assurance and training purposes.  This Privacy Policy also governs those recordings and we keep this data in the same way that we keep other data.  Recordings of calls may also be transferred to other locations or processed worldwide.

Inquiries and other Electronic Communications

Guests may send inquiries to property owners or managers via clickable links on the listings on the Platform. Further, Guests and property owners or managers may communicate with each other via tools on the Platform. If you choose to send an inquiry or booking request through these links, your personal information, including your email address and any other information you supply (unless the Site specifies otherwise), will be visible to the property owner or manager in question so that they might reply directly to you. Your details may also be sent to us and we have access to those communications even if you contact the property owner or manager directly. If property owners or managers and travelers further engage in communications through the Platform, we also have access to those communications, which we monitor for compliance and security purposes. Additionally, those inquiries and messages may be hosted on, be processed by, or transmit through our servers. If you engage in such communications and call the other party, you may be asked to leave a return telephone number. Do not share information in the e-mail or phone call that you are not prepared to allow such person and Rent This Shack Platform to have, including, but not limited to, credit card and bank account information. In addition inquiries and messages can be sent to the individual User you selected and to our system. Our customer service team may be allowed to share such communications with property owners or managers. We may also from time to time, use third party e-mail servers to send and track receipt of such communications, and analyze the pattern of such communications for trust and security purposes as well as to gather data, such as inquiry and booking data (on an anonymous basis), to assist us in better understanding our business.

How Do We Protect Your Personal Information Once We Have obtained It?

We take reasonable technical and organizational measures to guard against unauthorized or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data. While no system can be completely secure, we do believe the measures implemented by the Platform reduce our vulnerability to security problems to a level appropriate to the type of data involved. We have security measures in place to protect our user database and access to this database is restricted internally. However, it remains your responsibility:

  1. To protect against unauthorized access to your use of the Platform;
  2. To ensure no one else uses the Platform while your machine is logged on to the Platform (including by logging on to your machine through a mobile, Wi-Fi or shared access connection you are using);
  3. To log off or exit from the Platform when not using it;
  4. Where relevant, to keep the login, user ID and your password or other access information secret.  Your password and log in details are personal to you and should not be given to anyone else or used to provide shared access for example over a network; and
  5. To maintain good internet security.  For example, if your email account, Instagram, or Facebook account is compromised this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised it could be used to ask us to reset a password and gain access to your account with us.

You, the User, should keep all of your account details secure.  If you think that any of your accounts has been compromised you should change your account credentials with us, and in particular, make sure any compromised account does not allow access to your account with us.  You should also tell us as soon as you can so that we can try to help you keep your account secure and if necessary warn anyone else who could be affected.

If you have asked us to share data with third party sites, however (such as Facebook) their servers may not be secure. Payment card and bank account information is generally stored by our payment processing partners and we contractually require them to keep that data secure.  We also use third parties to help us optimize our Platform flow, content and advertising (see below). 

Note that, despite the measures taken by us and the third parties we engage, the Internet is not secure.  As a result, others may nevertheless unlawfully intercept or access your private transmissions or data.

What are Cookies, Clear GIFs, Web Beacons and Why Do We Use Them?

A “cookie” is a small file that may be placed on your hard drive by some of our web pages. We, or third parties we do business with, use cookies to help us analyze our web page flow, customize our content, services, and advertising, measure promotional effectiveness and promote trust and safety. Cookies are commonly used at most major transactional websites in much the same way we use them here at our Platform.

You may delete and block all cookies from this website, but parts of the website may or will not work. We want to be open about our cookie use with our Users.

Even if you are only browsing the Platform, certain information (including computer and connection information, browser type and version, the operating system and platform details, and the time of accessing the Platform) is automatically collected about you. This information may be collected every time you access the Platform and it will be used for the purposes outlined in this Privacy Policy.

You may choose to reduce the information cookies collected from your device.  An easy way of doing this is often to change the settings in your browser. If you do that you should know that (a) your experience of this and other sites that use cookies to enhance or personalize your experience may be adversely affected, (b) your use of the Platform may be adversely affected (and possibly entirely prevented), and (c) you may not be presented with advertising that reflects the way that you use our and other sites. Unless you have adjusted your browser settings so that it will refuse cookies, our system may send cookies as soon as you visit our Platform.  By using the Platform you consent to this unless you choose to change your browser settings.  

We may gather and share information concerning the use of the Platform by property owners and managers and travelers with one or more third-party tracking companies for the purpose of reporting statistics. To do this, some of the pages you visit on our Platform use electronic images placed in the web page code, called pixel tags (also called “clear GIFs” or “web beacons”) that can serve many of the same purposes as cookies.

Web beacons may be used to track the traffic patterns of users from one page to another in order to maximize web traffic flow. Our third-party advertising service providers may also use web beacons to recognize you when you visit the Platform and to help determine how you found the Platform.

Phishing or False emails

If you receive any unsolicited email that appears to be from us or a property owner or manager that requests personal information (such as your credit card, login, or password), or that asks you to verify or confirm your account or other personal information by clicking on a link, that email was likely to have been sent by someone trying to unlawfully obtain your information, sometimes referred to as a “phisher” or “spoofer.” We do not ask for this type of information in an email. Do not provide the information or click on the link.  Please contact us at customersupport@lake-vacations.com.

How do I update and/ or correct my information?

If you are a property owner or manager, the best way of seeing any personal information processed by us is to log on to your account by using the ‘User Login’ tab at the top of the screen.  You can see your basic details and correct or update them there at any time to suit you.  We also want to give you the opportunity to identify any inaccuracies in any other information we hold about you. Where possible, if we’re told about the inaccuracy of any personal information, we will make appropriate corrections. You can ask to see, update or amend any information we hold on you by contacting us using the information below. We may not be able to delete your personal information without also deleting your user account.  You, the User, will not be permitted to examine the personal information of any other person, User or entity.  In order to verify your identity, you may be required to provide us with personal information prior to accessing any records containing information about you.  We may not accommodate a request to change or delete personal information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.

We will honor any legal right that you have to access, modify or erase your personal information.  To request access and to find out whether any fees may apply, if permitted by applicable state or federal law, please contact us using the information below.

How do I opt-out of receiving marketing communications from you?

We may contact you from time to time for marketing purposes. Unless you have opted out, this could include contacting you by phone or email.

You may opt-out of receiving marketing communications from us by the following means:

  1. Contact us at customerservice@lake-vacations.com
  2. Follow the instructions included in each communication or newsletter;
  3. Use the Unsubscribe function; or
  4. Mail the request to us at the address provided in the Terms and Conditions agreement.

Please remember that if you change your preferences it may take a short time for those preferences to become effective.

How long will we keep your personal data?

We may retain your personal data only as long as is necessary for the purposes to which you consent under the Terms and Conditions and this Privacy Policy, or as is required by applicable law, and then we will delete it.

If you have any questions that pertain to this Privacy Policy, the practices of this platform, or your dealings with this platform, we encourage you to contact us at customersupport@lake-vacations.com.